General Fundraising Tips

Companies with Matching Gifts Programs

Does your employer have a matching gift fund? If so, be sure to speak with them about matching your gift to the National Multiple Sclerosis Society.


Letter Writing/E-Mail as a Fundraising Tool
By using mail or e-mail to raise money, you can solicit contributions from a variety of sources such as:

  1. Family, friends, neighbors 
  2. Your holiday card list
  3. Colleagues
  4. Business associates
  5. College friends, fraternity/sorority members, clubs, church members
  6. Businesses that you support, places where you spend money

To Be Successful

  1. Always include a self-addressed, stamped envelope to make it easy for your sponsors to reply.
  2. Insert the web link in your e-mail to make it easy for your donors to contribute.
  3. Personalize your appeal by using familiar details about yourself, your history with the event and why you are doing this event.
  4. Mention details about MS. Connect your sponsors to our mission.
  5. Follow-up with a phone call or e-mail to all those who have not responded.
  6. Always send a thank you note when you receive a contribution. Include details and maybe even a photo. Your donors will be curious how the event went and how much you raised.

Where the Money Goes

The funds you raise support cutting-edge research as well as programs and services for people affected by MS. Each dollar makes a difference, and as we work together to raise money, our efforts add up to fund critical services and programs that drive our mission forward. From addressing basic needs to supporting wide-scale research efforts, your fundraising really does make a difference. Here’s a sample of your fundraising dollars at work:

$50: could provide a round-trip taxi to medical appointment

$100: could purchase a walker or shower chair

$250: could fund a transport chair; round-trip wheelchair ride to medical appointment, or a portable ramp

$500: could help fund a college scholarship for a high school senior who is living with MS or whose parent is living with MS

$1,000: could pay for a hospital bed; 1/2 of a standard chair lift; utility or rental assistance to two people living with MS

$43,000: could fund a research grand (average cost)

Each Challenge Walk MS participant takes on two challenges — the physical challenge of walking and the philanthropic challenge of raising at least $1,500 to move us closer to a world free of MS. Raising $1,500 can seem intimidating, but once you get started, you’ll be surprised by how easy it is. The easiest way to raise funds is to customize your personal webpage and share it with everyone you know!

Learn More

Fundraising Progress
See fundraising deadlines, and find out who has raised the most money to date and how far we are from meeting our goal.

Donations Policy
Learn the specifics about how your donations are handled, and how to enter unconfirmed gifts on your personal page.

Community Events
Want a fun and exciting way to raise funds? Consider holding a community event!